PRODUCE VIDEOS THAT CONNECT YOU WITH YOUR CUSTOMERS
1. Show, don’t tell: What do you do? Is it a product or a service? This is a great way to explain what you do and how you do it. People love to understand how things work. The more they learn about your work, the more they’ll love what you do.
2. Your followers: Your best customers are always the ones that explain it the best. When real people share their stories it’s easier for other’s to see themselves in them.
3. For-Benefit: Does your work help any charitable cause? This is a great story to tell. Share the challenge and your impact in the world.
4. Who are you? This video is more about what makes you unique and why people would love to work with you. Talk about your passion. This makes it easier for your customers to connect with you on a heart to heart level.
5. Let us give you a Tour! From showing around the office, introducing your staff or talking about your mission. This is more of your “About Us” page with an extra touch.